ICYouSee: Hints for HTML and Web Authoring : "Tip 2 : Figure out your purpose in life. Or at least figure out the purpose of your Web site. You might ask yourself these questions: What do you want to say? Who do you intend your audience to be? Do you have enough to offer to make a Web site worth your while to create and worth someone's while to look at it, return to, and recommend to a friend. "