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1) IHT: Red Bull: Dot-Com Survival Soda: If Mountain Dew is the drink of geeks and Gatorade the elixir of athletes, then Red Bull has emerged as the beverage of choice for dot- commers fighting for survival. Techies swear by this caffeinated drink of Thai origin. Red Bull's adherents, however, are too busy fighting for their jobs to consider such scientific sour grapes. Deadlines are approaching. Dot-coms are crashing everywhere. The soda began appearing in the United States around 1997, just in time for the dot-com frenzy that turned 80-hour work weeks and all-night programming frenzies into a normal part of high-tech culture.

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