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1) IHT: Red Bull: Dot-Com Survival Soda: If Mountain Dew is the drink of geeks and Gatorade the elixir of
athletes, then Red Bull has emerged as the beverage of choice for dot-
commers fighting for survival. Techies swear by this caffeinated
drink of Thai origin. Red Bull's adherents, however, are too busy
fighting for their jobs to consider such scientific sour grapes.
Deadlines are approaching. Dot-coms are crashing everywhere. The soda
began appearing in the United States around 1997, just in time for
the dot-com frenzy that turned 80-hour work weeks and all-night
programming frenzies into a normal part of high-tech culture.