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3) Tagline Blues: What\'s the Site About? (Alertbox July 2001): A website's tagline must explain what the company does and what makes
it unique among competitors. Two questions can help you assess your
own tagline: Would it work just as well for competitors? Would any
company ever claim the opposite?
Rodney Joffe CenterGate Research Group, LLC. http://www.centergate.com "Technology so advanced, even we don't understand it!"(SM)