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1) Services First, Technology Second, People Third: Microsoft doesn't care much about shared source or Smart Tags and we are wasting our time following their marketing trail. We need to focus on Microsoft's true goal, which is to completely dominate the internet services market. We should pay attention to how they are building a services infrastructure, not a technology infrastructure. We should figure out how they are going to use tools like Passport and Microsoft Messenger to control our personal information and various internet transactions.

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2) John S. Rhodes: John S. Rhodes is a human factors engineer and usability professional. He is a consultant, teacher, student, writer, and Webmaster. He has broad interests in areas such as psychology, the Internet, interface design, usability, artificial intelligence, Web marketing, and strategic management.

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