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I always tell people that fund raising is a sales process. The investor has money and the entrepreneur is selling ownership in his or her company. But the real product being bought or sold is “trust.” Trust that you can deliver on what you say you’re going to do, trust that you will follow up when you say you will, trust that you will be a pleasure to work with, trust that in good times and bad you’ll be committed to making the investment valuable.

https://bothsidesofthetable.com/remind-me-why-i-love-you-why-in-person-is-everything-dd5ba8514bc1


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(last edited June 5, 2018 by Kishore Balakrishnan - @bekishore - Contact for feedback and suggestions) [info] [diff] [full] EditText of this page

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