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"Since 1968, the Institute for the Future (IFTF) has helped members make sense out of complexity. With 34 years of experience, IFTF researchers are experts in forecasting and mapping critical technological, demographic, and business trends and analyzing their implications for our members. In essence, we make sense out of alternative futures that are important to society, to help organizations make better decisions in the present.

Based in Menlo Park, California on Sand Hill Road, known as the Wall Street of the West, IFTF is an independent, non-profit research firm specializing in long-term forecasting."

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